What to Include on Your Website About Us Page

Creating a compelling About Us page is essential for small and medium business owners looking to build trust and connection with their audience. For many potential customers, this page is their first stop when they want to learn more about the people behind the brand. In this blog post, we’ll explore the key elements you need to include on your About Us page to effectively convey your story, values, and mission.

1 - Your Story

Start with your story and introduce yourself or the founders. Share how your business started, what inspired you, and the journey you've been on. People love a good story, and it helps humanise your brand. Keep it authentic and relatable. For example, if you started a handmade jewellery business from your kitchen table, share that passion and the milestones you've reached along the way.

2 - Mission and Values

Clearly state your mission and values. What drives your business? What principles do you stand by? This helps potential customers understand what you’re all about and why they should support you. Be concise but meaningful. For instance, "Our mission is to provide eco-friendly products that make a positive impact on the planet."

3 - Your Future Vision

Share your vision for the future. Where is your business headed? What are your goals and aspirations? This gives visitors a sense of your long-term commitment and can inspire them to be part of your journey.

4 - Team Introduction

Introduce your team. Share photos and brief bios of the key people in your business. This adds a personal touch and helps build trust. Highlight their roles, expertise, and even a fun fact or two to make them more relatable. If you’re a solo entrepreneur, talk about yourself and any collaborators you might work with.

5 - Visual Elements

Use high-quality images and possibly videos to make your About page visually appealing. Include photos of your team, your workspace, and any behind-the-scenes shots that give visitors a glimpse into your business. Visual content can make your story more engaging and memorable.

6 - Achievements and Milestones

Showcase your achievements and milestones. Have you won any awards, reached significant sales goals, or been featured in the media? Highlight these accomplishments to build credibility and show that your business is recognised and trusted by others.

7 - Customer Testimonials

Incorporate customer testimonials to provide social proof. Share quotes from satisfied customers and link to detailed reviews or case studies if possible. This helps reinforce your reliability and the positive experiences others have had with your business.

8 - Call to Action (CTA)

Include a clear and inviting CTA on your About page. Encourage visitors to take the next step, whether that’s subscribing to your newsletter, following you on social media, or exploring your products and services. Make it easy for them to engage further with your brand.

Conclusion

Your "About Us" page is more than just a background story—it's a powerful tool to build a connection with your audience. By including these key elements—your story, mission and values, team introduction, visual elements, achievements, customer testimonials, CTA, contact information, social media links, and future vision—you can create a page that resonates with visitors and turns them into loyal customers.

For more tips on creating effective website pages and growing your small business through digital, follow along for more.