Rainbow & Spoon - WordPress web design & branding refresh

The brief: Modernise an existing WordPress website for a boutique ladies fashion store in Oxford. Refresh the brand colour palette and create a fresh new website that encourages more visitors to browse.

The solution: A custom-designed WordPress ecommerce website. The new web design is more modern, with a cleaner interface and simpler navigation. The new brand palette softens the original pink and green brand colours while still featuring them. The brand refresh also included a new text-based logo, with new modern fonts that bring personality.

One challenge for the business owner was finding new ways for customers to connect with their business. So, we wanted to ensure the new site would be easy to navigate, built with lots of core SEO, and beautifully browsable.

To achieve this, we focused on creating a user-friendly layout highlighting the products and services offered. The homepage features banners showcasing seasonal promotions and bestsellers, drawing visitors in immediately. We also implemented a streamlined header navigation, allowing customers to find what they need quickly and efficiently.

We made sure the website works well on all devices. Customers can have a smooth experience on their phones, tablets, or desktops.

Finally, we set up analytics tools and SEO software to track user behaviour and gather insights. This data will help the business owner make informed decisions about future marketing strategies and website improvements.

Visit the new site at rainbowandspoon.co.uk.